Magnum have just unveiled an utterly brilliant new advert/viral called the Pleasure Hunt, where you get to control a lady who is running around the internet collecting tasty chocolate treats. She is quite literally running around the internet though, the game takes you on a journey through lots of different sites where you can use the web page to try and jump around and collect the chocolates.
It is by far the best use of the internet for advertising I have seen in a long time.
Check it out for yourself here
